Core Pinheiros

Mixed-Use Complex signed by aflalo/gasperini arquitetos combines the concept
of "home, hotel & health" in the heart of São Paulo

There’s something new in Pinheiros, neighborhood in Sao Paulo: Core Pinheiros has just been finalized, a mixed-use complex on the corner of Arthur de Azevedo and Cristiano Viana streets. Developed by You Incorporadora and Paladin
Realty, in partnership with Toledo Ferrari, the complex was designed by firm
aflalo/gasperini arquitetos and includes residential units, medical offices and a diagnostic center of the Albert Einstein network, as well as a Radisson hotel. The privileged location, close to the Oscar Freire metro station, is one of the regions with greatest growth and increasing value in the city, with various dining, cultural and service options.

The development has two towers, one with 280 residential units, from one to three bedrooms; and another for doctors’ offices and the hotel, on a 4 thousand square meter plot. The Radisson Hotel, managed by Atlantica Hotels, has 152 apartments with an average area of 25 sq. m. The architectural design seeks to harmonize the urban dynamics with residential quietude by integrating different uses and ensuring a continuous flow of people at all hours. “While it preserves individuality, the complex has accesses on three streets; each use comes through a different street, so the entrances are exclusive,” points Grazzieli Gomes Rocha, partner at aflalo/gasperini arquitetos.

The complex’ architecture stands out with its diverse composition. On the commercial tower, the emphasis is its simple volumetry, where the materiality of white glass for the medical offices and vertical concrete elements on the hotel façade create dynamic lines and a unique identity. On the residential building, the warmer color scheme brings a sense of home, of comfort, with shades of terracotta and striking horizontal details that act as flaps at each level.

“The design embraces the city with two distinct volumes, an impressive 22-story residential building located on a quiet street; and the commercial sector integrated to the hotel, taking the busy corner of Arthur de Azevedo and Cristiano Viana streets, forming a harmonious 11-story complex,” adds Felipe Aflalo Herman, partner at firm aflalo/gasperini arquitetos.

The development also includes common and operational areas, entry lobby, terrace, garden, fitness area and a restaurant, with landscaping signed by Cardim Arquitetura Paisagística.