How Does Choice of Colours & Materials Shape the Identity of Hospitality Spaces?

Colours and materials in hospitality spaces are a transcendent symphony that shapes the identity of each environment. The interplay of hues and textures extends far beyond the realm of aesthetics, becoming a language that communicates emotions, cultural narratives, and brand identities. From soothing neutrals that whisper elegance to opulent materials that invite tactile exploration, every choice becomes a deliberate stroke on the canvas of hospitality design. In this article, Ar. Anil Badan, Founder and Principal Architect of Studio B Architects delves into the harmony of colours and material mastery in hospitality spaces and how they shape the overall identity of the space.

A Palette of Emotions
The selection of colours within a hospitality space is an arrangement of emotions. Each hue resonates with a particular sentiment and designers use this to evoke certain feelings within the spaces. Warm tones, such as rich browns, deep reds, and muted oranges, are often employed to evoke a sense of comfort and intimacy. They are often incorporated in lobbies or reception areas, to create a welcoming atmosphere and set a positive first impression, instilling a sense of hospitality. In contrast, cool colours such as blues and greens lend an air of sophistication to spaces like lounges or dining areas. These tones create a serene ambiance, promoting a calm and composed environment conducive to leisure and fine dining. Moreover, neutral tones like whites and subtle greys often find a place in high-end hospitality providing a canvas for other elements to accentuate creating a sense of calm and refined tranquillity.

Crafting Identities with Materials
Materials serve as the tangible expressions of luxury within hospitality spaces. Utilising materials like marble, granite, and high-quality woods imparts a sense of opulence and refined taste. In the lobby or communal areas, marble flooring underlines a commitment to luxury, while wood panelling or detailing exudes warmth and sophistication. These materials not only elevate the visual appeal but also contribute to the overall perception of exclusivity. Our project Taj Convention Center in Agra incorporates marble tiles throughout the flooring elevating the overall experience and creating a bold identity. For hotels that aim for modern and chic designs, materials like glass, steel, and polished concrete take centre stage. The sleek, clean lines of glass provide transparency, offering glimpses into contemporary design elements. Steel, when employed judiciously, adds an industrial edge, while polished concrete floors contribute to a minimalist aesthetic.

Cultural Context
Colours and materials become storytellers, weaving a rich tapestry of local culture into the very fabric of hospitality spaces. The infusion of indigenous hues and locally sourced materials creates a unique identity that resonates with the heritage of the location. Architects draw inspiration from the local contexts, incorporating shades that reflect the region's natural landscapes and culture. Further, the use of locally sourced materials and artisanal craftsmanship adds a layer of authenticity to hospitality spaces. Incorporating handmade ceramics, traditional weaves, or locally quarried stone, narrates a story of local artistry, infusing spaces with a distinct identity. One of our projects Fort Rajwada in Jaisalmer includes local stone in hotel lobbies and contrasting royal blue colours on the walls to create a modern look while paying homage to the local heritage.

Spatial Perception
Within this paradigm, colours and materials play a pivotal role in shaping the perception of space. The use of light colours, especially whites and pastels, impart an airy and expansive feel, opening up the room and enhancing a sense of spaciousness. Conversely, the incorporation of darker hues and rich materials can bring a sense of intimacy to larger spaces. Deep blues, velvety blacks, or dark woods create a cosy atmosphere, encouraging guests to linger and savour the ambiance.

In essence, the choice of colours and materials emerges as a choreography that shapes the very soul of hospitality spaces. They become more than physical structures and evolve into living, breathing entities that engage the senses, and define an identity that transcends the fleeting trends of time. The artistry of hospitality design lies in the meticulous balance of these elements, ensuring a harmonious and memorable experience for those who step into the curated world of luxurious accommodations and immersive cultural encounters.