Gubi was founded in 1967 by Gubi and Lisbeth Olsen, initially focused on producing Olsen's furniture designs and selling textiles to the retail sector. When their sons Jacob and Sebastian took over the company, they opened a retail presence. Today Gubi sees itself as treasure hunters, seeking overlooked icons from the past and future icons in the making. They offer a wide range of products, including lighting, office furniture, seating, tables, sofas, storage, and accessories.