Parachute Founder and CEO Ariel Kaye Knows Just What to Gift for the Holidays

Ariel Kaye launched Parachute in 2014 with a mission: to bring high-quality, affordable, and easy-to-shop home goods to the people. Since then, they’ve opened several brick-and-mortar stores across the country and earned cult status among coziness enthusiasts everywhere. From towels and sheets to robes and everything in between, this thoughtful company is a Dwell favorite. We asked Ariel to give us the scoop on what she’ll be gifting (and wishing for) this holiday season.

"My family loves to share a good meal together. This season, I’m gifting Brightland extra virgin olive oils so that we can all cook with the best. The festive bottles are gorgeous and make a lovely addition to the kitchen counter as well."

"My sister is about to be a first-time mom, and I want to gift her something I’ve tested and love. The Babybjorn Carrier Mini is soft, small, and easy to use. She will get a lot of use out of it in the house, or while taking walks around her neighborhood."

"We are in the business of comfort at Parachute, and there is nothing more cozy than a fresh pair of socks from Brother Vellies. I can’t wait to wear these around the house this fall and winter—they are a treat you don’t want to miss out on this holiday."

"My family will be spending Christmas morning in our Loungewear Sets. They are lightweight with a mini waffle weave that provides just the right amount of texture. They’re sold as a set with a classic crew neck and jogger, and I can’t think of anything better to cuddle up in and watch movies with my husband and daughter. Available in sizes and cuts for men and women."

"I can’t think of a better gift than a Parachute Cloud Cotton Robe to enjoy around the house this season. Whether wearing it after the shower, while sleeping, or even while Zooming (a robe is the new blazer), it looks beautiful and feels even better."

"As the weather starts to change, so does your skin. Osea is one of my favorite safe, clean skincare brands. This holiday I want to share their Essential Hydrating Oil and Gua Sha Sculptor with my friends. We all deserve to pamper ourselves a little bit and bring the spa experience home."

"This year, I’m gifting my sister our new Silk Pillowcase. Not only does a silk pillowcase make sleeping more luxurious, it’s also the perfect addition to your self-care routine. Silk pillowcases help to improve the overall look of your hair and skin. Silk helps to prevent split ends, and reduces the appearance of fine lines on your face. Necessary purchase!"

"We recently launched a collaboration with ceramicist Jono Pandolfi. His collection of handmade tableware is immaculately crafted. I have my eye on his coffee cups next—drinking my morning coffee from one of Jono’s cups is definitely the way to start a morning right."

"A great gift for a neighbor or teacher is an essential oil set from Vitruvi. This set is full of our favorites—soothing lavender, woodsy spruce, fresh and herbal eucalyptus, and energizing grapefruit. The oils can be used in a diffuser, or you can add a few drops to a bath or shower for extra relaxation."

"We could all use a little help with errands—and in the kitchen—this year. My family is big on veggies, and farm boxes from County Line Harvest have been a lifesaver. My daughter loves to see what new produce we get each week. I’d love to gift my fellow mamas with nourishing food for their families."

"Sleep is truly the gift that keeps on giving. It’s crucial to our overall health and wellness. This holiday, I want to give the gift of rest—and there’s nothing better to rest in than our Brushed Cotton Sheets. These sheets are reminiscent of your favorite worn-in T-shirt. They are buttery soft, and I can’t get enough!"

"I feel very lucky to live in California and have the ability to spend time outdoors year round. I love to spend time in the backyard, and I’m always looking for ways to make it cozy and functional. This holiday season, I am hoping to get a rug from Outer to help me create a beautiful and comfortable outdoor seating area."

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