Fluff Stuff Insulation Made of Cattail Fibers

22 of Our Favorite Finds From Helsinki Design Week

19 of 23

Founded by Lukas Schuck and Tea Auramo, Fluff Stuff seeks to provide a more sustainable alternative to the down feathers and polyester fibers that fill puffy jackets, pillows, and duvets. The renewable material is made from cattails, which can be grown in peatland ecosystems that serve as carbon sinks.