SubscribeSign In
Collection by Norah Eldredge

Packaged 4 U

I <3 Packaging

View 13 Photos
HERRINGBONE BLANKET Bedlinen maven Coyuchi makes the coziest of cozy textiles—an organic wool herringbone blanket crafted in Maine by Brahms Mount, packaged in an eco-friendly wood box.
HERRINGBONE BLANKET Bedlinen maven Coyuchi makes the coziest of cozy textiles—an organic wool herringbone blanket crafted in Maine by Brahms Mount, packaged in an eco-friendly wood box.
Koike also designed these iconic packages for “Pit.”.
Koike also designed these iconic packages for “Pit.”.
Maude Bussières's pencil packaging concept keeps extra materials to a minimum. The triangular pencils fold together in tight formation to be displayed in stores as is and then tear apart along the perforations when you're ready to use one.
Maude Bussières's pencil packaging concept keeps extra materials to a minimum. The triangular pencils fold together in tight formation to be displayed in stores as is and then tear apart along the perforations when you're ready to use one.
Korefe's Stop the Water While Using Me packaging is another example of a design that raises eco-consciousness. The soaps and other skincare products are also made of all-organic ingredients.
Korefe's Stop the Water While Using Me packaging is another example of a design that raises eco-consciousness. The soaps and other skincare products are also made of all-organic ingredients.
VERDICT: "I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air. Piled high on the bandwagon of the white-background/colorful-sans-serif trend, these cartons stand out through the wonderful illustrations and color palette—the wrong choice in illustrator would have made this just a big, cloying mess."
VERDICT: "I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air. Piled high on the bandwagon of the white-background/colorful-sans-serif trend, these cartons stand out through the wonderful illustrations and color palette—the wrong choice in illustrator would have made this just a big, cloying mess."
The new Cheer packaging (right) earned a seal of approval from the critics at Brand New.
The new Cheer packaging (right) earned a seal of approval from the critics at Brand New.
Lettuce Container, created by Pratt Institute student Ali MacDonald for a Structural Packaging class.
Lettuce Container, created by Pratt Institute student Ali MacDonald for a Structural Packaging class.
Container was commissioned by Original & Mineral to come up with a new identity and packaging. The containers recall the classic milk bottle shape with custom disc caps that top off the design.
Container was commissioned by Original & Mineral to come up with a new identity and packaging. The containers recall the classic milk bottle shape with custom disc caps that top off the design.
The Enkaja's open product cardboard packaging.
The Enkaja's open product cardboard packaging.
Uruku makeup packaging
Uruku makeup packaging
Australian luxury skin care company Körner tapped the design team to create custom packaging for its bottles.
Australian luxury skin care company Körner tapped the design team to create custom packaging for its bottles.
For cosmetics company CO/CO, Tatabi created the branding and packaging design. Taking a cue from nature, the simple packaging almost transforms the beauty goods to food products.
For cosmetics company CO/CO, Tatabi created the branding and packaging design. Taking a cue from nature, the simple packaging almost transforms the beauty goods to food products.