Edie Parker Founder Brett Heyman Makes Smokeware That Masquerades As Vibrant Decor

For Brett Heyman, founder of Edie Parker, expanding her brand from handbags to THC products and cannabis accessories wasn’t a far-fetched idea. "Our original acrylic bags function well as decor—like, they would be on peoples’ vanities and would be used for storage—so it made a lot of sense to launch a home line," says Heyman. Under the Edie Parker Flower banner, design-minded weed enthusiasts can find the likes of glass pipes shaped like fruits, vintage-inspired lighters that nest in a matching ashtray, and rolling papers with adorable flowers printed on them. The glassware is particularly clever and it doubles as cheeky decor for the uninitiated—one of the latest pipe designs is of a fried egg where the weed is packed into the yolk and the user inhales from the clear "white" of the egg. The chamber fills up with smoke, making the egg appear cartoon-ish with every puff.

Entering the smokeware space was a natural evolution for the California-raised Heyman, who, along with most of her staff of eight to 10 women, happen to be casual cannabis users. The accessories, though, can be used as casually or as frequently as the indivdiual likes. "I'm a pleasure smoker. I don't smoke for anxiety or medicinal purposes. I smoke because I like it for sex. I smoke because I like it for sleep. That's where I'm at," Heyman says of how she likes to incorporate marijuana into her everyday lifestyle. 

In turn, what Heyman felt was missing from the marketplace was a line of beautiful, feminine, and playful smoke accessories that aren’t meant to be hidden in the back of a drawer or tucked away into a box like a shameful secret. "I've been working in cannabis since 2019 and people will still be like, ‘What do you tell your kids?’ And I say, ‘What do you mean? I’m of age, it's legal, and it's a plant.’ Making beautiful accessories and respecting the ceremony of cannabis all goes towards normalization. I think it's important and I'm just very excited about it."

Heyman’s interior design style, similar to her aesthetic and overall brand, is colorful and eclectic, but balanced out by timelessness. "Going from room to room, you could be like, ‘Oh, she's a minimalist,’ or ‘Oh, she's insane and a maximalist,’" says Heyman, of the NYC apartment that she’s been living in for 14 years (she first moved in without children; now she’s a mom of three). "My personal style and my home style has really evolved as a mom but, in general, our brand ethos is ‘For a good time’ and I feel like that's my apartment too," she says of the trinkets that elevate her living space. 

Some of Heyman’s favorite home recommendations include trompe l’oeil food items for laughs, cheese boards and wine glasses for hosting, and a Gwyneth Paltrow-approved tape dispenser for making office work more fun. "I love things that are frivolous that make you smile because ultimately these are all luxuries, right? It’s nothing we need. For me, if I'm going to buy a luxury, I really want it to be joyful."

John Derian Company Cereria Introna Candles

"I have been obsessed with Introna candles for as long as I can remember. Full disclosure, I love trompe l’oeil food items. A lot. I keep a big fruitcake candle in my dining room as a centerpiece and a large challah on my desk. I almost never burn them because I get so sad when they’re gone!"

Augarten Wien French Baguette Porcelain Box

"As I was saying about trompe l’oeil food items…"

Klatso For Moda Domus Amalfi Embroidered Raffia Tray

"I live on the East Coast so entertaining in the winter is strictly indoors. But when summer comes I love to eat outside and nothing feels more summery than raffia accessories."

(Note: This specific iteration is currently sold out, but there are other options available here.)

Matilda Goad & Co Cutlery

"This is my favorite cutlery. I mix and match all the colors."

AERIN Franco Cheese Board

"I eat a concerning amount of cheese. Whether I’m entertaining or by myself watching Bravo, I like a board. I like the ceremony of plating and enjoying."

Nickey Kehoe La Soufflerie Wine Glass

"To wash down the cheese!"

Sir Madam Modernist Desk Tape Dispenser

"I love when an everyday item is elevated in an unnecessary but completely compelling way. Case in point: This is my favorite item on the desk."

Sticky Glass x Edie Parker Double Bubble Pipe

"I love decor items that are also functional like this pipe we made with the Brooklyn-based glass artist Sticky Glass."

Il Buco Ceramic Radishes or Ceramic Sardines 

"For no function other than joy."

Paul Arnhold Glassware

"My house is filled with Paul Arnhold glasses. He is a dear friend and collaborator and I am obsessed with his colorful hand-blown items."

Edie Parker Custom Initials Tabletop Lighter

"Personalized home items are the best. This tabletop lighter has a torch flame. Even if all you do is light up candles, it's incredibly useful and great looking."

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