How E-Commerce Changed the Knockoff Furniture Game

If you type the words "togo sofa" into Google, chances are slim that your first result will be a link to an original Michel Ducaroy design sold by Ligne Roset. Instead, you may be directed to Wayfair, which sells a look-alike "Suede Armless Beanbag Chair" for around $700, about $3,000 less than the original’s price tag; an e-tailer hawking a "Ducaroy Portside 2 Seater Sofa" for around $1,900; or even an article from a reputable news outlet with the headline "The 11 Best Togo Sofa Replicas and Alternatives." Do the same for the iconic Emeco Navy chair, a Herman Miller Eames lounger, or dozens of other classic designs and you’ll be greeted with similar results.