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Credits
From Joseph Williamson
The project was to fully furnish a 3 bed, 3.5 bath apt at 40 Bleecker, a new luxury condo in NoLita for a young family. Mom is an Ivy League professor, author, and world-renowned expert in her field and Dad is a managing director of a hedge fund. They have two young daughters.
The goal of the project was to give the family a beautifully designed home: modern, but with warmth and personality, that would also work for them. With two young children, demanding careers and constant travel, we focused on pieces and materials that would require minimal upkeep and wear well (outdoor textiles, terrazzo and tile tables). While the apartment was brand new and in a “luxury” building, it was also basically a white box- indistinguishable from every other unit in the building. Without having to gut the kitchen and baths, we sought to differentiate and individualize their home with the addition of decorative millwork, paint and paper. We also maximized space and storage in the children’s rooms with custom designed built-in furniture.
Interesting side note: The family brought only their clothes and personal belongings with them when they moved in. We were responsible for furnishing everything from cutlery, kitchen tools, and towels to bedding, furniture, and accessories.