Project posted by Jesse Kent

Joon & Arum Tribeca Apartment

Living Room
Living Room
Living Room
Living Room
Kid's Room
Kid's Room
Bathroom
Bathroom
Play Area
Play Area
Den/Home Theatre
Den/Home Theatre
Hallway to Master Suite
Hallway to Master Suite
Master Bathroom
Master Bathroom
Master Bedroom
Master Bedroom
Entrance
Entrance
Bathroom
Bathroom

Credits

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From Jesse Kent

margolisespinaladlerteam.elliman.com/new...

It hit the market for $9.750M.

What’s interesting is the story behind it:
The owners, Joon and Arum, started with nothing. They came from Korea. They had no money there and came to Manhattan with $3000 in their pockets. They were renting out an apartment for $1300 and followed the true American Dream of making a life for themselves. They worked hard which lead to great success for them. They worked their way up to being able to afford Manhattan's crazy prices.

JoonYong Park is now the Chief Creative Officer of design and digital agency Firstborn, and wife Arum Seo works in fashion and other creative fields.
Link to Joon's Wikipedia: en.wikipedia.org/wik...

They purchased their first home at 54 East 11th Street and put hours of their own time and designs into the place. This is the last listing that the Margolis, Espinal, Adler team sold of theirs, which was located at 54 East 11th Street PH11: streeteasy.com/sal... They worked with Raad studio (the company behind NYC's lowline) and completely re-designed it. They had over 100 people show up at the open house of 54 East 11th because of the architectural masterpiece.

After selling that listing, they purchased a listing in need of a major facelift at 110 Franklin.
Here are the before pictures: www.dropbox.com/sh...

After pictures: www.dropbox.com/sh...

Just as before, the owners worked with the owner, James Ramsey, of Raad Studios (also company behind the Lowline) on this apartment. They combined two units into one.

Here are some notes from James Ramsy of Raad Studio about the transformation:
-Exposed brickwork and a series of black metal archways run through 110 Franklin Street, a family residence located in Lower Manhattan's Tribeca neighbourhood.

- Based nearby, Raad Studio had previously designed a home for the clients, who then found this property to suit their growing family.

-"Aside from having become close friends with them, we found Joon and Arum to be fantastic design collaborators that we shared an aesthetic with," said James Ramsey, who founded Raad Studio in 2004.

-The five-bedroom apartment was originally a pair of lofts separated by a brick wall. Raad Studio joined the two properties and kept the existing wall to create a new, larger home that now measures just over 4,300

- "We did some investigation, and we realised that the brick wall that divided the floor in half was in fact a series of brick arches," said the studio.

-These archways influence the layout of the space. Each is fitted with custom black steel doors, leading to a series of rooms off a main living area.

-The original brick wall divides the home between public and private areas, with an open-plan kitchen and dining room on one side of the house, and bedrooms on the other. Light-stained wood floors and white walls line most of the interior.

- Upon entering from an elevator is a foyer with a concrete floor, a collection of plants, and an oversized daybed that leads through to the main part of the home.

Lastly, the couple say the designing and renovating is what keeps their marriage strong. They believe couples have a hard time enduring renovations, designing, etc. but it is what keeps their marriage strong. The reason why they are selling? They are ready for their next project. They are gut renovation experts.